According to the UN, the forecast is that by 2050, the world population will reach 9.6 billion. The “World Resources Report” (produced by the World Resources Institute in partnership with the World Bank and UN Environment), points out that the way we feed ourselves today is unsustainable and cannot be maintained until 2050. It is more than necessary to rethink the future of food with a significant change in food production and consumption patterns. This is the mission of companies like Mission Barns, Finless Foods and Wild Earth, which are part of Babel's portfolio.